Advancement Associates  

Case StudyCase Study: Strategic Visioning

Discovering a new visionDiscovering a new vision

An established organization

Koinonia was founded in Americus, Georgia, in 1942 by Clarence Jordan, a man with lifelong passion to give practical and tangible everyday expression to the teachings of Christ. This expression resulted in visible and locally unpopular challenges to segregation, racism and the violence of militarism and war.

From the beginning through the present, Koinonia has been short-term and long-term home to thousands of volunteers sharing aspects of the Koinonia vision, local residents in need and members of an intentional community, sometimes sharing a common purse.

Need for new vision

Now, years later, Koinonia Partners wished to update their vision and redefine their mission. Lenny Jordan, son of Clarence, was instrumental in leading Koinonia to call Jerry Kennell of Advancement Associates early in 2003. Jerry suggested a visioning retreat that would involve representatives from those impacted one way or another by Koinonia. That event took place in late April. Attending were present and former board members, staff, residents on the property, local business and church leaders, several donors and long-standing associates as well as newcomers to Koinonia.

Glimpses of a new vision

While the mission to be a “demonstration plot for the Kingdom of God” remains unchanged and just as relevant as ever, the people attending the visioning retreat recognized that things have changed over the years. The current board of directors identified critical issues to be addressed in future programming for Koinonia.

Strategies for tomorrow

Following the visioning retreat, Jerry Kennell studied the critical issues as well as the various initiatives outlined by Koinonia and then sent a comprehensive proposal to David Castle, chair of the Board of Directors. He recommended four professional services that AAI believes can be helpful to Koinonia Partners.

  1. An audit and development program for the board of directors
  2. Internal and external communication audits and a plan for communications
  3. Fund raising review, plan and implementation support
  4. Stakeholder planning process and support